In this article we will have a look at The 3 Fundamentals To Build Trust In Your Hotel Business
It’s daunting when you step into the world of hospitality as you’re pitting your business against a load of massive names. Hotel business owners have it the hardest; you’re in direct competition with brands like Hilton, Marriott, Radisson Blue, etc. The big advantage you hold against these huge names is that you’re a more independent brand. As such, guests may be more inclined to choose your business over others because they feel like it’s more personal. You could also offer more boutique services at better prices.
As impressive as this sounds, there’s one problem: you need guests to trust your hotel business.
A lack of trust means people will never book a room at your hotel, so what can you do to improve this? After carrying out a lot of research into the hotel industry, here are three fundamentals that will make people trust your business.
Outstanding Security
Smaller hotel businesses have difficulty competing with bigger names because they don’t display the same level of security. Huge hotels use incredible technology to protect guests and their belongings. You need to invest in hotel security solutions that showcase your commitment to a safe premises.
This starts with CCTV cameras outside the front hotel doors. It then extends to access control systems controlling every single room. Guests are more inclined to trust a hotel that uses keycards or other access control technologies to lock doors instead of a simple lock and key. Not only does this make your hotel seem more impressive, but it also provides peace of mind to prospective guests as they’ll genuinely feel safe.
Free Cancellation
You must offer free cancellation booking options for all guests at your hotel. There’s an inclination to avoid this because you don’t want people to book up rooms and then cancel a day or two before. It means you lose money – but there’s a common solution to this.
Provide a cheaper room rate with no cancellation available, or a more expensive one that includes a free cancellation option. Guests are more likely to pay extra for the safety of free cancellation, which translates to more money if they turn up.
All the while, the inclusion of free cancellation builds trust because guests feel like they can’t be ripped off. If they pick the free cancellation option and then cancel their booking, they know they’re not losing any money. In the long run, this will keep your customer on board because they don’t feel like their money’s at risk.
Brilliant Reviews
Most importantly of all, you need to build up a collection of positive business reviews. Almost every single guest will carry out a search before booking to stay at your hotel. They will check reviews across different platforms to be absolutely sure they’re choosing a safe and reliable hotel.
Work on generating positive reviews so you can maintain a killer star rating. Regardless of how much you charge or where you’re located, guests are infinitely more likely to trust your hotel if they see it has a five-star rating from lots of reviews. This is all the proof they need that you’re a good bet.
Build trust with your target audience to compete with the large hotel chains around you. When you manage this, you’ll be in a wonderful position because you benefit from the smaller brand pull. People now trust your hotel and will prefer to stay there instead of going to a normal global chain.
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Haider Khalid
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