Your Business From The Ground Up

This article shares key steps when Building Your Business From The Ground Up. When it comes to owning a business you might be thinking it is a bit of a minefield. You would be correct, it can be tricky knowing everything there is to know with regards to starting your own business. You may be worried about becoming just another statistic as 90% of new businesses will fail within their first year. There are some key tips to remember when starting your own business. Take a look below to find out more.

What Business?

One of the very first things you need to figure out when you are starting a business is what kind of business you want to own. The key here is knowing what you are good at, embracing your talents, and putting your skills to good work. For instance, if you are good at number crunching then you could start your own accounting business. 

You will need to work out how much you need for this new business venture of yours. Working out your budget will give you a better idea of how much you need for your new company to succeed. Knowing where your money will come from means you are putting yourself in a better financial position. 


It is all about knowing how to sell your business and market the right way. Find the right marketing techniques that work for your business. Marketing can be one of the most expensive parts of starting your business. You will need to put aside some of your budget to go towards this, otherwise, your company won’t be known about. This means there will be no customers through the day or foot traffic to your website. 

Work with an experienced partner who can work alongside you to support your marketing a public relations campaigns to get maximum exposure. Ensure they have experience in your niche, such as a tech pr firm or social media managers for food retail or fashion specifically. This will allow you to make better use of your marketing budget and get the results you need.


Next on the list when it comes to building that business from the ground up are your employees. Who you have working for you makes all the difference in how far your business will go. You will want the best of the best and there is never a sure-fire way to ensure this happens. However, you can try and find highly qualified employees from a strong advertisement campaign. Alternatively, you could use the services of a recruitment agency. They will be able to find out what you are looking for and find the perfect person for the job. 


If you want your business to succeed and roll with the times then you will need to stay current. One way to do this is to create an app that can be used by customers and clients. Apps these days can do absolutely anything, your customers will be able to shop, order, and arrange returns on their app. If this is something you want for your business then make sure it fits within your budget. Take a look at software development costs to know how much this is going to cost you. 


Finally, work out where you want your office to be located. The closer you are to the center of town and on the major high streets the better it is for you. If you are positioned where members of the public can see you then you will gain more customers. 

If this has been helpful, then please also subscribe to our Youtube channel – Our Technology Planet for more exciting stuff and videos. 

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Haider Khalid

IP MPLS & Enterprise Core Network Engineer, CCIE# 52939
Haider Khalid is an IP MPLS & Enterprise Core Network Engineer (CCIE# 52939) who has worked with several ISPs & Telecom operators in Pakistan, Middle East and the UK. He is always keen to learn new technologies and likes to share them with his peers and other people. In case of any questions or feedback, please feel free to drop a comment below or connect with him on LinkedIn.

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