Transform Your eCommerce

In this article, let us have a look how to Transform Your eCommerce Checkout Experience.

The finality of a sale could rest on the customer’s eCommerce checkout experience and how well you deliver it. A poor checkout experience is one of the leading causes of shopping cart abandonment. And a customer is likely to never come back to your site if they feel not everything was good. So, here are some tips to transform how you handle the crucial last step.

Make It as Easy as Possible

First, the entire process, from the second a customer enters your site to the moment they confirm a purchase, should be as simple as possible. Your website’s overall design will contribute to this. And this includes correct navigation, search features, and minimal clutter. But you can also use a virtual payment terminal available here on your site to accept payments directly from the web browser. Little enhancements like this are powerful tools for streamlining.

Improve eCommerce Checkout Experience for Mobile

Over 90% of web users find most of their information on a mobile device. This could be a laptop, tablet, or, of course, their personal smartphone. Because of this, search engines like Google now place emphasis on and actively rank higher on sites that are mobile-friendly. This means using a responsive theme that automatically scales size. But also using features such as tap-scrolling, evenly spaced clickable elements, and speed features such as compression.

Get Rid of Sign-Ups

There are many infuriating things you can do from a customer’s point of view. And one of the worst is forcing a user to sign up just to complete a purchase. There are a few reasons why this isn’t acceptable. For example, a user’s time is valuable, they want simple checkouts, and you don’t have the right to their data. All they want is to browse your site for something they like, want, or need and buy it in a few clicks. So always enable guest checkouts in your store.

Never Request Useless Data

Owing to data protection regulations, but also ease-of-use for the customer, it is best practice to collect only relevant data for sale. Some data you don’t need and so shouldn’t ask for are:

  • Social security numbers or similar codes such as the UK’s National Insurance.
  • Believe it or not, some services will ask for a passport number for some strange reason.
  • Date of birth is almost never a necessary piece of data for buying something.
  • A phone number isn’t always necessary unless you need to arrange a special delivery.
  • God knows why some sites actually ask for your gender when buying something.

All you really need when a customer is buying something is their bank details to process a payment and a delivery address for shipping. Anything else can be done via email if needed.

Remove Extra Onscreen Elements

Like most eCommerce sites, yours might be filled with many on-screen elements such as sidebars, ads, and promotions. These are fine during the shopping experience, and customers will expect this. But too many things can be distracting and cause a customer to lose focus. Which can lead to mistakes during payment. To reduce payment errors, it helps to have a clean checkout page that only displays data about the products your customers are about to buy.

Different Payments for eCommerce Checkout Experience

You can alienate customers and lose sales as a result if you offer minimal payment methods on your eCommerce site. Today, the majority of people use more than one method and have a preferred way to pay. Of course, there are credit and debit cards. But some people also prefer to use modern digital payment solutions for online transactions. For instance, more than 300 million people globally use crypto for online purchases. And even more, use digital wallets.

Be Upfront and Honest About Costs

Nobody likes to feel ripped off. Yet if a customer does feel this, you can guarantee they won’t proceed with a sale. And not being honest about costs is the most common way to ensure this. As such, added charges at the end of a transaction are the number one cause of shopping cart abandonment. For example, be clear about delivery and shipping charges, and make sure to include added tax to the total. You can see sidebars that keep customers informed throughout.


It doesn’t take much to transform your eCommerce checkout experience for the better. Overall, this will decrease abandonment and increase customer satisfaction. You can try simplifying the process, asking only for relevant data, and staying open and honest about the total cost.

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Haider Khalid

IP MPLS & Enterprise Core Network Engineer, CCIE# 52939
Haider Khalid is an IP MPLS & Enterprise Core Network Engineer (CCIE# 52939) who has worked with several ISPs & Telecom operators in Pakistan, Middle East and the UK. He is always keen to learn new technologies and likes to share them with his peers and other people. In case of any questions or feedback, please feel free to drop a comment below or connect with him on LinkedIn.

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